03 — Brand & Proof
A voice your whole team can write from — without re-briefing it every time.
When five different people (or five different AI prompts) have written your marketing, every new piece has to re-argue who the company is from scratch. We build the positioning and voice foundation once — as a document you own — so every future piece of copy, written by us or by your own team, inherits it instead of starting over.
Who this is for
Who it's for
- Growing companies without a documented positioning or voice reference
- Marketing teams tired of re-briefing tone on every new piece of content
- Founders whose original story no longer matches what the company actually does
When you need this
- Your marketing sounds like it was written by five different people, because it was
- The company's story has outgrown "how we started" but nobody's rewritten it
- New hires and freelancers keep asking "what's our voice, exactly?" with no answer to give them
What you get
- 01 A clear, defensible positioning statement — who it's for, what it replaces, why it's different
- 02 A voice and tone guide: what the brand sounds like, and what it explicitly doesn't
- 03 Messaging pillars — the recurring arguments every channel can draw from
- 04 Example rewrites showing the voice applied to your actual channels (site, email, social)
- 05 A document your team owns and keeps — not a one-off deliverable that expires
Packages
Messaging Sprint
$2,400.00
positioning + messaging framework
A focused positioning and messaging framework — the fastest path to a documented "who we are and why it matters."
- Positioning statement
- 3–4 messaging pillars
- Competitive differentiation notes
- 2 revision rounds
- Delivered as a shareable brand document
Voice & Tone Guide
$4,200.00
voice & tone guide + framework
Everything in the Messaging Sprint, plus a full voice and tone guide with example rewrites across your key channels.
- Positioning statement
- 4–5 messaging pillars
- Voice & tone guide with do/don't examples
- Example rewrites (site, email, social)
- 2 revision rounds
- Delivered as a shareable brand document
Full Brand Narrative
$6,800.00
full narrative + guide + framework
The complete foundation: positioning, voice, messaging pillars, and a full brand narrative your sales and marketing teams can pull from directly.
- Positioning statement
- 5+ messaging pillars
- Voice & tone guide with do/don't examples
- Full brand narrative document
- Example rewrites across 4+ channels
- 3 revision rounds
- Delivered as a shareable brand document
Custom scope
Need messaging work across multiple product lines or business units? Tell us the structure and we'll quote it as one engagement or several.
Get a quoteHow this engagement runs
Brief
a structured interview covering audience, competitors, and current messaging gaps
Draft
framework delivered inside 10–20 business days
Proof
you and any stakeholders mark it up together
Revise
2–3 rounds included
Press
final document, ready to hand to every writer on your team
A 6-year-old company still describing itself as "the startup we were in year one"
Scenario: a professional-services firm had outgrown its original one-line pitch, but every piece of new marketing kept reusing it because there was nothing else written down. Approach: we ran a structured interview with three stakeholders, found the real differentiator buried in how they described their best clients, and built a positioning statement and voice guide around it. What we'd measure: consistency of messaging across the next quarter's marketing output, reviewed against the guide.
Representative examples. Client names withheld.
What clients say
“We'd never written down what made us different. Having an actual document our whole team can pull from changed how fast we can put out new marketing.”
Frequently asked questions
No — this is messaging and voice, not visual identity. We write the words; a designer handles the look.
Ideally 2–3 stakeholders for the structured interview at the Brief stage — founder or leadership, plus whoever writes marketing day to day.
Not by default — this delivers the foundation document. Website Copywriting is a separate, related service that can apply the finished voice directly to your site.
It's built to be handed to any writer — in-house, freelance, or us — as the brief for future copy, so nobody starts from a blank page or a guess at "the brand voice."
