02 — Content & SEO
Emails written to be opened, read in order, and clicked — not just sent.
Most sequences read like broadcasts instead of a message to one reader, so opens and clicks decay and the list quietly stops earning trust or revenue. We write single campaigns, full nurture sequences, and ongoing newsletters built around a single reader's inbox, not a spreadsheet of segments.
Who this is for
Who it's for
- Companies with a list that used to perform and now underperforms
- Teams launching a product or a webinar with no nurture sequence written yet
- Marketers who need a weekly or biweekly newsletter but not a full-time writer
When you need this
- Open rates have been declining for months and nobody's changed the approach
- You have a welcome sequence that's one generic email, not a sequence
- A launch date is set and the emails supporting it don't exist yet
What you get
- 01 Subject lines written to earn the open, not just describe the contents
- 02 Emails sequenced so each one earns the right to the next open
- 03 A single clear CTA per email — no competing asks in one message
- 04 Segmentation and send-timing notes where they affect how the copy should read
- 05 A newsletter voice and format that's consistent issue to issue (retainer)
Packages
Single Campaign
$900.00
1 email
One email, fully written — a launch announcement, a promotion, or a one-off send that needs to actually get opened.
- 1 email, subject line + 2 alt subject lines
- 1 primary CTA
- 2 revision rounds
- Delivered as an editable doc or ESP-ready HTML text
Nurture Sequence
$2,200.00
5–7 emails
5–7 emails that carry a new subscriber or lead from first contact to a clear next step.
- 5–7 sequenced emails
- Subject line + 1 alt per email
- Sequencing/timing notes
- 2 revision rounds
- Delivered as an editable doc or ESP-ready HTML text
Newsletter Retainer
$1,400.00/month
2 issues/month
An ongoing newsletter, written and formatted on a fixed schedule so it stops depending on who has time that week.
- 2 newsletter issues/month
- Subject line + alt per issue
- Consistent format/voice issue to issue
- 1 revision round per issue
- Delivered as an editable doc or ESP-ready HTML text
Custom scope
Need a longer sequence, a full lifecycle program (welcome + abandoned cart + win-back), or more than 2 newsletter issues a month? Tell us the scope and we'll quote it.
Get a quoteHow this engagement runs
Brief
sequence goal, audience, and existing list context
Draft
emails delivered inside 5–10 business days, or on the newsletter's monthly cadence
Proof
you mark up the sequence as a whole, not email by email
Revise
1–2 rounds included
Press
delivered ESP-ready
A welcome sequence that was one email doing the job of five
Scenario: a subscription ecommerce brand's welcome flow was a single "thanks for signing up" email, and 90% of new subscribers never opened a second message. Approach: we built a 6-email sequence — each one earning the next open with a single idea, ending in a clear first-purchase CTA by email 4. What we'd measure: sequence completion rate and first-purchase conversion within 14 days of signup.
Representative examples. Client names withheld.
What clients say
“Our welcome sequence used to be one email. Now it's six, and people actually open the third one.”
