03 — Brand & Proof
Results, turned into something your sales team will actually send.
Real results sitting in a CRM or a happy client's inbox aren't proof until someone writes them down as an argument. We build case studies and white papers from a structured interview and a data brief, written with a mechanism — here's what changed and why — not testimonial-style flattery with no substance underneath it.
Who this is for
Who it's for
- B2B and SaaS companies with real client results and nothing written down about them
- Sales teams sending a generic deck because there's no case study to attach instead
- Marketing leads who need a white paper to support a longer sales cycle
When you need this
- A prospect asks "do you have a case study for a company like us?" and the answer is no
- Your only proof is a testimonial quote with no numbers or mechanism behind it
- A sales cycle keeps stalling at the "prove it" stage
What you get
- 01 A structured interview process that gets the real story out of a client or internal team
- 02 A case study built as an argument — problem, mechanism, result — not a flattery quote
- 03 Real numbers, sourced and framed honestly, not rounded up for effect
- 04 A format built for sales to actually use — attachable, skimmable, PDF-ready
- 05 White paper structuring for longer-form, research-backed arguments (White Paper package)
Packages
Case Study
$1,400.00
1 case study
One case study, built from a structured interview — the asset a sales rep can attach to the next stalled email.
- 1 structured client/stakeholder interview
- 1 case study (problem–mechanism–result structure)
- PDF-ready formatting notes
- 2 revision rounds
- Delivered as an editable doc
Case Study Trio
$3,750.00
3 case studies
Three case studies from one engagement — enough to cover your main use cases or industries at once.
- 3 structured interviews
- 3 case studies
- PDF-ready formatting notes
- 2 revision rounds
- Delivered as editable docs
White Paper
$4,500.00
1 white paper
A full-length, research-backed white paper for a complex claim or a longer sales cycle that needs more than a one-page case study.
- Research and source compilation
- 1 white paper (2,500–4,000 words)
- Executive summary
- PDF-ready formatting notes
- 3 revision rounds
- Delivered as an editable doc
Custom scope
Need a full case study library (5+) or a white paper series? Tell us the volume and we'll quote it as one engagement.
Get a quoteHow this engagement runs
Brief
interview scheduled, data and outcomes shared
Draft
first version inside 10–20 business days
Proof
client/stakeholder reviews for accuracy and approval
Revise
2–3 rounds included
Press
final PDF-ready files, cleared for sales use
A results story that existed only as a Slack thread and a happy email
Scenario: a B2B SaaS company had a client who'd doubled a specific metric after switching platforms, but the only record of it was an internal Slack thread and one warm email. Approach: we ran a structured interview with both the client and the internal account team, verified the numbers against what the client was willing to confirm, and built the case study around the mechanism — what specifically changed, not just the before/after. What we'd measure: how often sales attaches the finished asset, and reply rate on emails that include it.
Representative examples. Client names withheld.
What clients say
“Sales had nothing to send besides a generic deck. Now they have three case studies that actually explain what changed and why.”
Frequently asked questions
A short interview with the client (or the account team who worked with them, if the client isn't available) produces a stronger, more specific result. We can work from detailed notes if a direct interview isn't possible — tell us at the Brief stage.
We ask for the source of any number used and frame it honestly — an internal estimate is labelled as one; a verified metric is stated as one. We don't inflate figures for effect.
Yes — that's part of the Proof stage by default whenever the case study names a real client.
A case study proves a specific result for a specific client. A white paper argues a broader claim or trend, usually without naming one client, and runs longer with research behind it.
