01 — Web & Conversion
A website that hands visitors to the next page instead of describing itself to them.
Most company sites read like a brochure: here's who we are, here's what we do, here's our mission. None of it moves anyone toward a decision. We write every page — home, about, services, product — against one stated visitor question, so each page's only job is getting the right person to the next one.
Who this is for
Who it's for
- SMB and B2B companies launching a new site with no in-house writer
- Companies relaunching a site that reads like a brochure, not an argument
- Founders who wrote the current site themselves and know it's not working
When you need this
- Your homepage describes the company instead of asking for the click
- Every page repeats the same three sentences with different headers
- You can't say what a first-time visitor is supposed to do next
What you get
- 01 A copy deck for every page you're launching — home, about, services or product pages, contact
- 02 A one-line stated job for each page, so design and dev know what it's building toward
- 03 Headlines, subheads, body copy, and CTA copy for every page, ready to drop into your CMS
- 04 SEO-aware page titles and meta descriptions included at no extra charge
- 05 A short brand-voice note so future pages you write yourself stay consistent
Packages
Single Page
$750.00
1 page
One page, fully argued — a homepage, a services page, or an about page that's currently doing the least work on your site.
- 1 page of copy
- Page title + meta description
- 1 round of headline testing options
- 2 revision rounds
- Delivered as an editable doc or CMS-ready blocks
Core Site
$3,200.00
5 pages
The five pages that carry most of a small business site's traffic: home, about, services, and two more.
- 5 pages of copy
- Page titles + meta descriptions for all 5
- A one-page brand-voice note
- 2 revision rounds
- Internal linking guidance page-to-page
- Delivered as an editable doc or CMS-ready blocks
Full Site
$6,400.00
8–10 pages
A complete site rebuild: 8–10 pages, written as one connected argument rather than ten separate briefs.
- 8–10 pages of copy
- Page titles + meta descriptions for every page
- A one-page brand-voice note
- 3 revision rounds
- Full internal linking map
- Delivered as an editable doc or CMS-ready blocks
Custom scope
Bigger than 10 pages, or need copy written directly into an existing CMS with custom fields? Tell us the page count and platform — we'll quote it.
Get a quoteHow this engagement runs
Brief
your page list and goals
Draft
first pages inside 5–15 business days depending on package
Proof
you mark up the draft
Revise
2–3 rounds included
Press
final files, ready to publish
A five-person consultancy's site that hadn't been touched since 2019
Scenario: a professional-services firm's site listed capabilities but never said who the work was for or what happened after you reached out. Approach: we rewrote the five core pages around three named client problems, replaced the generic "our services" page with three outcome-led pages, and gave every page one CTA. What we'd measure: contact-form completions and time-on-services-pages.
Representative examples. Client names withheld.
What clients say
“Every page on our old site said basically the same thing. Now each one has a job, and you can tell.”
Frequently asked questions
Neither is required. We write against your current sitemap by default; if a page is missing entirely (a page you need but don't have), we'll flag it in the brief stage rather than assume.
No — we deliver copy as an editable document or CMS-ready blocks by default. If you'd rather we paste it in directly, give us access at the Brief stage and we'll place it as part of Press.
That's the Single Page package — $750, same process, same revision rounds, just scoped to one page.
Yes — send existing pages or a style guide at the Brief stage and we'll write to match it, or flag inconsistencies if the voice itself needs work (that's the Brand Messaging & Voice service).
